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Top 10 Challenges Professional Service Providers Must Overcome to Generate...

I would like to share my fellow Duct Tape Marketing Coach Bill Doerr’s advice: Challenge 1 “Not seeing enough people” Probable Cause/s: * insufficient level of marketing-related activities Corrective...

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Improve Your Communication Skills While Travelling and Meeting New People

Warning for Tourists I have been traveling quite a bit lately. I embrace these opportunities as there is always so much to  learn from people who live in different parts of the world – frugality and...

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Grow Your Business With Proven Word of Mouth Marketing Strategies

Word of Mouth Marketing, the oldest form of marketing is gaining ground again. How can business owners beat the current recession with Word of Mouth Marketing? Educate and Nurture Your Current...

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Are You Fatigued by Facebook and Twitter?

Facebook gave us a way to find old classmates and renew friendships, find clients and share ideas. Email has given us a way to quickly conduct business or send silly stuff to co-workers and friends. So...

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To Tweet Or Not To Tweet?

Some small businesses are hesitant to embrace social media. Blogging seems time consuming, Facebook scary or unknown.  At the same time, old marketing strategies don’t seem to work any more. Business...

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What Is the Difference Between a Tri-fold Brochure, Case Study and a White...

I have never been a big fan of tri-fold brochures that attempt to convince me that I should buy a particular product or sign up for a certain service.   These marketing materials tend not to be...

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Add More Hours to Your Day – The Art of Stress-Free Productivity

The most common problem among many small business owners is “time poverty.” Putting in a lot of extra hours could help a little, but it’s not the answer. Neither is trying to do two things at once....

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6 Ways to Grow Your Small Business

When Fortune magazine interviewed several leaders of large and small firms, they gave a few eye-opening pieces of advice on how to grow a business. Check these out to determine whether any of their...

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How to Become Indispensable?

Critics say that Linchpin is Seth Godin’s most passionate book and I definitely have to agree. First, he reveals that “there are no longer any great jobs where someone else tells you precisely what to...

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Business Communications: Email, Text or Phone Call?

From texting to video to social networking and reading books, mobile phones are taking an ever-expanding role in our daily lives. And young people around the globe are more immersed in mobile...

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Reinvent in the Recession with Great Marketing

Do you really know who your ideal customer is?  Can you picture what he/she reads, likes, wears and how your ideal client makes purchasing decisions?  If you know your customers’ needs well, then you...

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